Leadership is called to earn, build
and maintain trust
(By Rick Lambert)

Sincerity
– This is nothing more than simply meaning what you say. Sincerity is the realization that the
recipient of your words will likely make some decision, or form some opinion
that will affect future decisions. It’s
making sure they have the best, and most accurate information possible to make
the best personal decision. A sincere
person doesn’t want to be part of damaging anyone. Self-centeredness cripples trust. It breeds insincerity. This is why people tend not to trust
salespeople. This is not a slam against
any salesperson; it’s simply that they must produce more sincerity in order to
win the trust of others.
Selflessness
(others focus) – Treat others the way you would want them to treat you and
others, like a customer. Your trust is cultivated by your willingness to focus
on the desires, goals, ambition, etc… of others, and making them part of your
plan toward helping them fulfill it. As
you discover their motives, you can build effective trust. Put yourself in the shoes of someone
else. It’s the ability to communicate to
others how they are important to you. (That is, if they are. You must be sincere.)
Self-control
– Trust is evidenced in your ability to master events that surround you. Allowing events to get the best of you
diminishes your trust in the eyes of others.
Actions such as anger, harsh or unjust criticism, even laziness are
indicators of weak self-control, and communicate loudly that you may not be
able to be trusted.
Truthfulness
– One of the greatest trust builders is simply being truthful. Lying, exaggerations, even incomplete
information can blemish your honesty, and make it difficult for others to trust
you.
“Truthfulness is at the foundation of all personal
excellence. It exhibits itself in
conduct. It is rectitude – truth in action, and shines through every word and
deed. It means reliableness, and
convinces others that you can be trusted.
And a man is truly prepared when it is known that he can be relied on –
that when he says he knows a thing, he does know it, and when he says he will
do a thing, he can do it, and does it.
This reliableness (the ability to be trusted) becomes a passport to the
general esteem and confidence of mankind” (Samuel Smiles).
Consistency
– No quality should be more emphasized than this one. Perfection is not expected in anyone, but
consistency is a quintessential quality.
Without it, trust becomes weak, and is met with reluctance and cynicism. Develop the traits that people admire, and
that are considered strengths. Practice
them, and be an example of them. This
will add consistency to your position, and make you a more effective leader and
manager.
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